In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Those with smart phones and appropriate mobile devices can easily access specials or your website. Put these codes everywhere, including fliers, catalogs, and even your own business card. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Short and sweet is an important key when it comes to appealing to all of your consumers. Make sure your message is concise and understandable.
On your site in particular, you need to learn to say more with less in your mobile content. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Content for your mobile marketing site has to be brief, simple, and useful.
Standalone mobile platforms need to have home bases if they are to succeed. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Don’t base your whole approach on the use of a mobile platform.
If you have a social network page for your business, link to it on your main business webpage. Most people will not look you up on social networks, if you do not tell them about your page.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If not, you risk losing customers due to technical problems.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Location is the key to effective mobile marketing. Mobile marketing is unique in its ability to report exact locations. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
If your site is mobile friendly, make sure it includes a great map to your location. Many consumers will turn to their mobile devices when they are trying to reach your store. Make your business easy to find. Your maps should be readable on any mobile device, as well. Adding a direct link from your site to Google maps can be very helpful.
Armed with this knowledge, you’ll be on your way to mobile marketing success. You must be willing to learn as much as possible and apply that knowledge whenever possible. If you keep these things in mind, you’ll be able to refine your goals and succeed in promoting your business.