It’s important to make sure that the people receiving your emails actually want to be receiving them. The best way to lose subscribers is to send them messages they didn’t even want to receive in the first place. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
Only send emails to those who have requested them. Most people treat email from unknown parties as spam. They won’t know who you are, and they won’t care what you’re selling. They may just delete your message; what a waste of time!
The primary reason for email marketing is to lead customers to purchase your products or services. This means that each email must make the readers close in terms of buying. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.
A major holiday is usually not the time for an important marketing campaign. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are obviously exceptions to this rule. These may include emails concerning Black Friday deals or other campaigns based on occasions.
Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Know the limitations that you have when it comes to these small displays, and ensure your emails can be read on a phone screen.
Provide customers with some incentive in your emails to them. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
When it comes to emails, never rely on images to provide your subscribers with important information. Most email clients today, especially web-based ones, will not properly display these images. Your message will become impossible to read if the images are not displayed correctly. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
It is a legal requirement to get someone’s permission before adding them to your mailing list. If not, consumers will think you are spammer and throw your communications in the trash. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
Using these suggestions will help you to create useful emails designed with the recipient in mind. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Use this advice to be sure that you are only sending emails to the people who want them.