If you think that email can no longer be used as an effective marketing tool, think again! It’s true that email was probably the first channels used by Internet marketers, but that doesn’t mean that there still isn’t a lot of money to be made from email marketing. A variety of different strategies have been created to help email marketing keep up with the changing landscape of the Internet. Use the ideas below to see how you can use email for yourself.
Do not ever send unsolicited emails to unsuspecting customers. When you send out your emails to everyone, many people will mark them as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Be sure that each person on your mailing list has granted you permission to send them emails. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Do not continuously insist that your subscribers “Buy Now.” [REMOVE] People may view your emails as being spam-like and not want to purchase from your company any longer. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. Your subscribers will appreciate it, and will be more likely to buy from you.
Make sure you have the client permission before emailing them. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. Violating your ISP or web host’s policies can lead to major catastrophe.
Use as few graphics as possible in your email marketing materials. Many email programs will block out graphics, making it a waste of time to utilize them. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
Don’t put critical information in images when sending emails. Many modern email clients – web-based ones, especially – will not display images automatically. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Getting permission is of the utmost importance before you send someone an email. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. Your email provider might even drop you due to a mass amount of complaints being filed by consumers.
Email marketing has changed over the years, but it is still an effective tool for reaching your customers. If you use the advice in this article and keep learning new techniques for improving and innovating your email marketing plan, email marketing will work for you for years.