The ability to easily contact people around the world is what makes Facebook so popular. Facebook marketing is a rapidly growing strategy many business are using. Read these tips to learn how you can do this properly.
Facebook is a great place to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will realize that Facebook will help drive high traffic!
Think about creating your own group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Answer any questions and respond to comments on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to your site or FAQs page to help answer common questions.
Have you looked into using custom tabs on your Facebook page? These allow for increased organization, making your page very user friendly. For example, if a contest is going on you can have a tab there to get more information about it.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Consider when it’s best to post on pages outside of your brand’s official pages. You can get some attention by posting on other pages. It needs to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Avoid spamming at all costs.
When a follower asks you a question on your wall or makes a comment, always respond. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
Facebook isn’t necessarily the best choice for all companies. Some segments of the population actually prefer other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. When only followers can see certain parts of your page, it will make visitors want to become followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Instead of neglecting Facebook for your business, you should understand the many benefits it provides. There are so many ways to market your business on Facebook. Use Facebook to help market your business by applying what you’ve learned here.